Proiecte crețe The English Ones

Musings #12 Why do we need UX (User Experience)?

UX exists in the mind of the user, not in the object (or artifact). Thus, UX is not identified as the object itself; instead, it is the user’s experience that occur as a result of interactions with the object.

UX Collective on UX and Subjectivity

As UX Collective point above, when talking about user experience and how to create you, you actually need to understand the mind of the user in order to develop a desired experience aka try and create the ideal interaction between your product and a user.

Sounds abstract? Or, maybe, complicated? It is and it isn’t.

It is, when you have a product, but don’t understand how users interact with your product in the real world. It isn’t, when you do your homework (research, test, research, test etc.).

That’s the main reason why we need UX. We’ve always needed it and probably done it before. Now it just has a buzzy name. However, what we need is to understand how the user experiences the product, how the product creates a certain experience in a certain context and how we can control that, as much as possible.

Take a short break and look at this: The Laws of UX. Just scroll along and check it out!

As you can see, it’s all about psychology. Understanding human behaviour. Prompting human behaviour. Understanding context.

If that wasn’t friendly enough, look at the video below as well:

UX Mastery

So, we need UX because:

  • It is data- and research-based. You make informed decisions, not run your business according to your own assumptions.
  • You understand your users and their contexts.
  • You understand what contexts you actually create in the world with your products and services.
  • You make it count! You create something that users need and you get better and better at solving their problems.

And that’s what I’m going to talk about, yet referring to content, in my next short workshop ^^

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